You're Not Running the New Burbage Theatre Festival ...

... so stop acting like it.

"Part of it is about not trying to be professional. Like, a lot of people come into indie games trying to be like a big company. What those game companies do is create highly polished things that serve as large of an audience as possible. The way that you do that is by filing off all the bumps on something if there's a sharp corner, you make sure that's not going to hurt anybody if they bump into it or whatever. That creation of this highly glossy commercial product is the opposite of making something personal. Things that are personal have flaws; they have vulnerabilities. If you don't see a vulnerability in somebody, you're probably not relating with them on a very personal level. So, it's the same with game design. Making it was about 'let me take my deepest flaws and vulnerabilities and put them in the game'... and let's see what happens." - Jonathan Blow, developer of indie game Braid, as quoted in the documentary film Indie Game. 

Watch Indie Game.  It speaks to the artist-as-entrepreneur in general, not just game designers.