Tuesday, September 13, 2011

Theatre is the Ctrl+F of Life

According to one of the brains at Google, 90% of the population doesn’t know the Ctrl (or “Command” for you Apple devotees) + F trick to locate an exact word or phrase on a web page or in a document:
Do they just scroll? And scroll, and scroll, and scroll, reading every single word until they find the one they're looking for? Do they just give up? Think how many papers go unwritten, how many gifts go un-given—all because 90% of humans can't find what they're looking for.
I don’t think this is limited to web pages and documents. I believe that humankind is constantly scrolling; looking for some sort of meaning in life, tending to settle on whatever fits our own personal prejudices. Enter the artist. Our craft enables us to narrow on the exact issues that trouble us most, to shine a light in those dark recesses, and help our audience find meaning.

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