If you find yourself spending hours discussing a five-year plan, yet wind up doing basically the same old thing in the new season, you may be part of an under-99 seat theatre company:
Strategy is worth thinking about if it causes you to make difficult or non-intuitive decisions. And so you have to test your commitment. "Are you saying that we have to cancel this product line?" is the sort of reaction your strategy statements ought to generate.
(From Seth Godin's blog.)