Monday, January 24, 2011

GOOMH, Godin

When people start arguing about the mission statement whilst neglecting other 800 pound gorillas in the room, you may be part of an under-99 seat theatre company:
It's a lot easier for an organization to adopt new words than it is to actually change anything.

Real change is uncomfortable. If it's not feeling that way, you've probably just adopted new words.
(from Seth Godin's blog.)

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